Why do videos go viral? Some capture a moment so spectacular that the craze is understandable – like Susan Boyle’s audition on Britain’s Got Talent. No one questions why the video has 240 million views. Other videos are harder to explain. Gangnam Style is the seventh most-watched YouTube video of all time. The song is catchy, but there are countless other catchy videos that struggle to get a million views, let alone the 3.6 billion Gangnam Style has. We could dissect videos and speculate what makes some viral and most not, but our conclusions would be vague at best.
I have the same question about why certain Bible verses and stories are popular and others aren’t. John 3:16 is famous for obvious reasons, but why are the stories of Jonah and Zacchaeus popular? I like these stories – especially Jonah – but I think other passages are more essential and deserve more attention, like this quote from Jesus: